Common SEO Myths

SEO or Search Engine Optimization can bring in the desired success you are looking for your website and business. Still, there are certain and important aspects that you should know first-hand before embarking on a great journey of finding your bona fide local SEO. SEO can do wonders for your website but it is definitely not magic that can be concocted by a mere set of magical formulas to magically bring success overnight.

Besides, any local online consultants will tell you that SEO campaign is not just about random keywords, links and tags. The whole SEO campaign consists of careful planning and proper execution that really takes time to create and establish. Working on linking strategy, building quality links and sites that consistently rank must be ensured by a local SEO to keep your website relevant in the search results of search engine giants such as Google, Yahoo and Bing. Other than the obvious, here are four common myths that business people should know about SEO which can give you a much more realistic perspective.

Myth 1
You must optimize your website for Google.
This statement seems to indicate that Google is the only search engine around and nothing else above or below it. Google is probably the king of search engines but there are other contenders as well such as Yahoo and Bing who’ll be fighting mud, stone and dirt to dethrone the king.

Myth 2
Do not buy links because they’re pretty awful and can get you banned.
Unless you’re paying to spam then surely you’ll be banished forever, but seriously paid links is not entirely bad. There are probably paid links that might sink you deeper in the mire but it doesn’t mean you’ll get banned for being demoted in the rankings.

Myth 3
Keyword stuffing is bad for your site.
We’ve heard about this paranoia so many times it’s like a taboo to mention obvious words over and over again. Let’s say you’re writing a 700 word article about how to eat a burger without having to mention the word “eat” and “burger” not more than three times. You can’t just substitute any synonym to every word “eat” and the word “burger” with ground chuck or ground sirloin all the time. Excessive keyword stuffing is obviously bad as much as being obsessed of capping every keyword or phrase to a certain number of times. Search engines today like Google, Yahoo and Bing have adjusted their algorithms to determine which is “keyword stuffing” and judge each keyword differently.

Myth 4
Content is everything.
Your local online consultants will agree that quality content is very important but what brings a website relevant is by the power of SEO links. That is why you need SEO.